Video advertising has come a long way since the early days of TV commercials. Today, video advertising is a multi-billion-dollar industry and is a crucial part of many marketing campaigns. But what exactly does video advertising stand for? And why has it become a popular medium of marketing and advertising? This blog features answers to all these questions. Read ahead to learn more!

What is Video Advertising?

Video advertising is a type of online advertising that involves embedding videos into website content to promote a product or service. Video advertising is becoming increasingly popular in reaching online audiences, as it offers a more engaging and visually- stimulating experience than traditional text-based advertising.

There are several different ways that video advertising can be used, including in-stream (pre-roll) ads, out-stream (stand-alone) ads, and native (in-feed) ads.

• In-stream video ads are typically 15-30 seconds long and are played before, during, or after the main video content on a website or app.
• Out-stream video ads are usually longer, 30-60 seconds, and are not played alongside other video content. Instead, they are typically placed within articles or web pages with little or no video content.
• Native video ads are typically shorter, 6-15 seconds, and are placed within the main video content on a website or app in a similar way to traditional TV commercials.

How has video advertising grown over the years?

Video advertising has exploded in popularity in recent years. According to Statista, in 2022, video advertising accounted for $180.4 billion in spending, representing a growth of 20% over the previous year. This trend is expected to continue, with Statista estimating that video ad spending will reach $318.8 billion in 2027.

Several factors are driving this growth. First, video is an incredibly engaging medium that can capture attention and interest like no other. Second, as internet speeds have increased and devices like smartphones and tablets have become more ubiquitous, it’s become easier and more convenient for people to watch videos anywhere, anytime.

This growth is good news for businesses and marketers looking to reach their target audiences. Video advertising provides an incredibly powerful way to connect with consumers and can be used to achieve a variety of marketing objectives, from building brand awareness to generating sales.

5 Reasons why video advertising is essential today

There’s no doubt that video advertising is one of the most powerful marketing tools available today. Here are five reasons why video advertising is so important:

1. It’s an engaging format

Video is a highly engaging format that can capture attention and hold it longer than other types of content. By using promo video templates it is easier to create promos that can work easily in the advertisement. Video advertising can be used to tell a story and connect with viewers on an emotional level and that’s why these promo videos could easily grab attention. This makes it ideal for advertising, which needs to grab attention and make an impact quickly.

2. It’s versatile

Video advertising can be used in various ways, from short brand videos to longer-form product demonstrations. New brands and businesses can include video advertising in our marketing strategy for brand building and lead generation. This versatility makes it an excellent option for businesses of all sizes and industries.

3. It’s shareable

We all love sharing videos, which makes them a great tool for promoting our brand or product. If our video advertising is engaging and informative, it’s likely to be shared by our target audience, giving us free exposure to potential new customers. Furthermore, video advertising is an effective way to reach mobile users, who are increasingly consuming online content on their devices.

4. It’s measurable

Unlike other forms of advertising, video advertising is very measurable. We can track views, shares, likes, and other engagement metrics to get a good idea of how our video is performing and whether it’s achieving our marketing goals.

5. It’s cost-effective

Video advertising is a relatively cost-effective way to reach our target audience. With the right strategy, we can get our videos in front of the people who are most likely to be interested in what we have to say or sell without having to dwell on printing and distribution costs.

How to create video advertisements using video ads maker?

Creating video ads for businesses can be a time-consuming and frustrating process. But with an online video ads maker, we can easily create professional-looking video ads in a timely and cost-effective manner. An advertisement maker can help us create a professional-looking ad that is polished and eye-catching. It can also help us save time and money by allowing us to create our ads quickly and easily without hiring a professional video editor.

An online video ads maker provides a simple and easy-to-use interface that makes creating video ads a breeze. We can choose from a wide range of advertisement templates and promo video templates and customize them to match our brand. The tool also offers a wide range of stock images and music to help us create an eye-catching and unique video ad. 

All these features make a video ads maker an excellent tool for both small and mid-size businesses to hop on video advertising trends without having to spend a fortune on ad production.

Conclusion

Video advertising has come a long way since its early days. Today, video ads are a staple of many online advertising campaigns, and they’re only getting more popular. Several factors are driving this growth, including the increasing popularity of online video consumption and the rise of social media.

Video advertising offers several benefits compared to other forms of online advertising, such as higher click-through rates and better engagement. Additionally, video ads are more likely to be shared than other types of ads, which further amplifies their reach.

As video advertising continues to grow, we can expect to see more innovative and effective campaigns that take advantage of this powerful marketing tool.