Google Helpful Content Update – What should you do in 2023?

Google Helpful Content Update
Google Helpful Content Update

Google is one of the most iconic brands in the world. Its products have a long history and continue to change the world. Today, Google is looking for ways to be more human-centric, which is why it has begun an initiative called “By People, For People.”

In this blog, we will discuss what “By People, For People” means, how it affects your business, and what you should do in 2023!

What is Google Helpful Content Update?

Google’s latest (Oct-22) Helpful Content Update or “People-first” or “by people, for people” is a new algorithm update introduced by Google. It aims to improve the quality of content on the internet and make it more useful for users.

As Per the update, Google Links will be less important for the ranking factor in the future. The “People-first “update focuses on the quality of content, not its popularity. This means that it will be harder for websites to rank high in search engines without providing useful information or services. The goal is to make the internet more pleasant for users who visit it because they can find what they are looking for quickly and easily.

Google has also said that the “People-first” update will affect websites with low-quality content or those that have been hacked. The goal of this update is to help users find more helpful content on the web and reduce spam. The update will consider a page’s usefulness, not just its relevance to the search query. The new change will affect desktop and mobile searches, but it will have a larger impact on mobile devices than on desktops.

For your website to be eligible for this update, you need to create high-quality content that gives users an answer when they search for something related to your business or industry. Your website should have at least one page with relevant keyword phrases in its title tag, Meta description, and body text.

How Does It Work?

Google has always tried to improve its search results to provide users with better-quality content. The more helpful the content is, the higher it ranks on Google’s SERPs (Search Engine Results Page).

The new algorithm “People-first “update is designed to make sure there are no misleading and deceptive websites in their search engine results pages. To do this, Google will analyze the content on your website and look for those that aren’t helpful or useful for their users. If they find any that aren’t relevant or useful, you probably won’t see much traffic from them any more!

Google has built an automated system to flag accounts that have been subjected to a large number of spam reports and other flags over a short period. The rollout will take at least 15 days, and any unhelpful content will automatically send a negative signal to the search engine algorithm. Google specifically mentioned that the process would be fully automated, not manual.

Read about all previous Google Algorithms here:

How does Google Helpful Content Update Affect writers?

The recent Google Helpful Content Update is a major step in the right direction for creators, who can now focus on creating content that helps users and receives higher rankings.

The update announced on October 22nd, 2022, will make it much easier for creators to get high search rankings by creating helpful and high-quality content that is useful to readers.

Google stated: “There will be no room for unhelpful content. We want to make it easier for users to find what they’re looking for and give them more of what they need by Google Search Ranking Algorithm.”

Google has announced that the next update to its algorithm will remove pages from search results if they are not helpful to users. Google is changing because it wants to give people more opportunities to find high-quality content.

Google has focused on ranking search results based on relevancy and authority—but now, there will be no room for unhelpful content. Users can see if a website is helpful by looking at the ranking of its search result. This means that websites that are deemed beneficial will get higher rankings than those that are not helpful.

How Marketmuse Help After Google Helpful Content Update?

MarketMuse is a cloud-based optimization tool that uses artificial intelligence to provide data-infused on-page user recommendations. It is used to optimize the content and after Google helpful content update this tool would have edge because the goal of this is to improve any content relevancy. Marketmuse help to streamline the content creation process.

This tool optimizes informational articles, buyer guides, long posts, and more. Over the years, it has become the hidden gem of SEO activities. The main function of this software functions are Research, Compete, Optimize, Questions, and Connect. The prime objective is to provide searchers with relevant pieces of content. Optimized content should follow the rules and requirements of the topic model. Keyword/topic mentions should be properly distributed.

How Can Content Creators Prepare for the Google Update?

In a web world where content is king, writers need to know that the Google update has come out and how it will affect their work. To prepare for the Google update, writers should consider these essential points.

Content Transparency

Content creators must focus on “content transparency” to prepare for the Google update.

Content transparency is a key aspect of SEO. It means that you are making your content easily accessible to Google by making it easy to understand what the content is about. This helps ensure that your website will be found by people who are looking for your website, as well as by search engine algorithms.

There are several ways to achieve this. First, you should use keywords throughout your content and in the title tag of each page. You should also use keywords in image alt text so that Google knows what those images are about. Second, you should make sure that each page contains a meta description of what the page is about—this will help people find your site when they search for something related to your content. Finally, make sure that each page has an H1 tag at the top of it—this is the essential element on any page and tells search engines what each page is about.

Understand your audience

One of the most essential things content creators can do to prepare for the Google update is to understand their audience.

This doesn’t mean you have to know every detail about them—that would be impossible! Instead, it means that you should know what kind of information they want and how they like to receive it.

For example, if your audience is mainly made up of millennials looking for ways to make their lives easier, then it’s likely that they’ll be most interested in tips on making their lives easier. If your audience is busy working professionals who want quick solutions and don’t want to waste time reading long articles, then it’s probably best to keep your content short and sweet!

Produce content of value

This update made it harder for content creators to rank their websites and thus make money. Before this update, there was an emphasis on producing articles that were at least 2,000 words long. However, now writers have to put less emphasis on a particular word count and focus more on producing valuable content. The search engine is set to penalize sites that are stuffed with fluff. This means that writers will need to focus less on word count and more on producing content people want to read.

High-quality content

Make sure your content is high-quality. This means it’s properly formatted, contains no grammatical errors or typos, and actually says something valuable to the reader. If people can’t read it because it’s hard to navigate or full of errors (or both), they won’t bother with it—and Google knows that.

Unique Content

Make sure your content is unique. Just because someone else has written about something similar doesn’t mean you can’t bring something fresh to the table by combining ideas from multiple sources into one cohesive piece of writing.

Proof Read the content

Make sure your content has been vetted by someone else before posting it online or sharing it with others (or “publishing” it). Have other people proofread for grammar, spelling errors, and typos before going live—and have them check for factual accuracy!

Focus on the reader, not yourself

Writers should always remember who they are writing for—the reader, not themselves—and make sure that all of their content is valuable to their audience. If your readers don’t find your content helpful or engaging, then there isn’t any point in writing it!

What does Google Consider High-Quality Content?

Google considers high-quality content to be:

  • Thorough, well-researched, and accurate
  • Written in a clear and concise way
  • Not plagiarized or copied from other sources
  • Updated regularly with new information
  • Relevant to the search query
  • Unique and original
  • Well-researched, with evidence cited
  • Information that is accurate, up-to-date, and unbiased.
  • Content that is unique and not copied from other websites.
  • Rich in relevant keywords and phrases, but not stuffed with them.
  • Useful, with a purpose
  • Accurate and well-researched
  • Clear and easy to understand
  • It should not be opinions or conjecture.
  • Should be relevant to your audience
  • Content should be written in an authoritative tone and make sure it’s based on facts
  • Google recommends using keywords that are related to your industry
  • Adding images that are related to your topic.


Will Google punish AI-written content?

Google’s official position is that they don’t see AI-written content as spam but rather as the next level of evolution in search engine optimization (SEO). They have stated on multiple occasions that they believe this kind of content can help make web pages more accessible and relevant for users, which in turn helps them improve their search results—thus enhancing the quality of their service overall.

But because Google doesn’t want to punish you for using AI doesn’t mean you shouldn’t worry about your SEO strategy. If anything, it means you should be even more watchful about ensuring your website is optimized for human and machine readers.

What does “people-first content” mean?

While creating content, “people-first” creators put the audience first and foremost. They focus on creating high-quality, engaging content while using SEO best practices to bring searchers additional value.

“People-first” is focused on creating content that is useful for their audience rather than just pushing a product or service onto them. This type of content is typically written in such a way that makes it easy for readers to understand what they’re looking at and why it’s important to them.

What should website owners do to keep their sites up to date?

First of all, remove any unhelpful content from your site. This means:

  • Eliminating duplicate content that doesn’t add value to your users
  • Removing low-quality content like ads or spammy comments that can be found on other sites
  • Removing content that doesn’t answer questions or provide solutions to problems
  • If you have time and resources, you can also do a site audit and ensure that your website is structured in a way that makes sense for search engines (and people!).

How long can it take to see the impact if you remove unhelpful content?

It depends on how much unhelpful content you have and how you remove it.

You may see results within a couple of months if you remove many unhelpful contents at once. But if you’re looking to do this slowly and steadily over time, it could take years before people start seeing a difference in their search results.

What makes a content or webpage unhelpful?

Content can be considered unhelpful when it is:

  • Promoting something that doesn’t exist on your website (i.e., fake news)
  • Sending users to a page where they don’t find what they’re looking for or are asked to sign up for something they don’t want (i.e., pop-ups)
  • Telling people how to do something that isn’t necessary because they could look it up themselves (i.e., step-by-step recipes)

Will Google punish if it finds content to be unhelpful?

Google’s algorithms are constantly being updated to make sure that the content on their search engine is useful. In other words, Google wants you to find what you need when you search, and they want the results to be the best in accuracy. They also want to avoid “fake news” and other misleading content that can lead users down the wrong path.

So what does this mean for you? It means that if your website contains unhelpful or fake information, it may be penalized by Google. This could mean a drop in ranking or even being removed from Google’s index entirely.


Google has made it clear that they want to improve their search results with more trustworthy content, which means that you have to create better content if you want to rank higher on search engines and stay relevant in the industry.

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